This large automotive company knew that environmental impacts were an increasing concern for many of their customers. The company wanted to ensure they were still making decisions driven by their customers’ wants and needs. To help unite their teams behind this vision, they partnered with ExperiencePoint.
ExperiencePoint’s hands-on training immersed the entire organization in human-centered design. Together, leaders and employees learned the practice of user-empathy and how to compile detailed customer research. Employees learned to let go of longstanding biases from decades of on-site factory experience and to recognize if they were lapsing into old, unproductive behavior.
ExperiencePoint’s human-centered design training changed mindsets and methodologies across the company. Teams started using human-centered design to assess whether projects actually addressed customers’ needs. Using this framework, the company was able to quickly determine that an upcoming $30 million dollar app project wasn’t going to meet customer needs. Funds for the project were swiftly redirected to develop new, genuinely customer-centric projects.
