In the wake of the pandemic, the Indian business unit of this iconic beverage company wanted to help their customers come together in person to celebrate Diwali, the festival of light. Designers and marketers needed to conceptualize and create an innovative product or service that would generate some buzz in the weeks leading up to the festive season and result in extra profit.
Since the business unit belonged to a larger company that had undergone ExperiencePoint’s enterprise solutions, the team already had the necessary infrastructure and behaviors in place to launch a successful sprint. A group of marketers and designers assembled for a two-day innovation sprint, in which they drew inspiration from people’s experiences of their respective cultural holidays and interviewed consumers about the emotional importance of Diwali.
The team conceptualized and designed a limited-edition beverage bottle and accompanying campaign that would bring customers together during the festive season. The bottle featured a locked cap that could only be opened via Bluetooth technology in the presence of the sender’s mobile phone. The idea was that a customer could send a loved one a gifted bottle that they’d open in person together and enjoy. This groundbreaking product garnered lots of media attention.
