Katrina Warren is a strategic and ambitious marketer with a fervent passion for building brands and growing businesses. She has a proven track record of driving organizational objectives forward through dynamic marketing strategies, compelling communications and bold initiatives.
With her sights firmly set on a career in marketing, Warren pursued a Bachelor of Commerce from the University of Calgary and was hired as a Marketing Analyst and Logistics Representative for Husky Energy upon graduation. Recognizing that a traditional marketing role appealed to her creative nature, she then accepted a position as Marketing Specialist for Canadian swimwear retailer Swimco, successfully leading and executing its brand and full‐funnel marketing strategies on a national scale.
Aspiring to gain further business expertise and marketing dexterity, Warren completed her Master of Business Administration at the University of British Columbia where she focused on entrepreneurship and innovation. She then made the bold move to Toronto, where she accepted a position at Deloitte Canada as its National Marketing Specialist. This role, and a subsequent position as Marketing Manager of Digital Commerce at Cineplex, each required extensive project management skills, a high attention to detail, and an unending aptitude for innovation.
In her current position as the Director of Marketing for ExperiencePoint, Warren is responsible for leading the company’s integrated marketing, brand and communications strategy. Her extensive immersion into the practice of human-centered design has meant that customer-centricity and innovation have become the inherent foundation of her decision-making and daily work.
Katrina is a proud Albertan, a cappuccino addict and an avid photographer who once traveled to Malaysia to work with orphaned orangutans. On any given weekend you can find this sociology junkie people watching on a busy, Toronto patio or researching new corners of Europe to explore – bonus points if a decent winery is on the map.