Omega | DecisionAdvantage

Focus: Ethics and Influence
Time: 1 hour online or 1 hour classroom experience
Tags: Business ethics, Authority, Influence, Marketing

As the new Senior VP of marketing for the OMEGA Group, you must allocate the firm’s $10 M marketing budget across four promising brands. Analyze quantitative and qualitative data to determine how to invest for optimal results!

Participants will practice:

• Evaluating the merit of different opportunities
• Managing ethical concerns
• Responding to the influence of authority figures